The Argentinian province of Buenos Aires recently implemented legislation to regulate online gambling in the country and the industry has already seen a healthy response. It now appears that two more companies are entering the market, hoping to use Argentina as a springboard for further expansion across the country, as well as the rest of South America. Betway and Bet365 have both set up joint ventures with local companies in order to get their feet wet and start their expansion journeys.
Betway, Bet365 ready to launch in ArgentinaBet365 has reportedly joined forces with Pasteko, a local bingo hall operator in Buenos Aires, while Betway teamed up with Bingo King. A third company, Codere LatAm, will work with Iberargen to launch in the country, if approval is given. Codere’s CEO, Aviv Sher, expects Latin America to be the next location for massive growth after Europe and Asia.
Buenos Aires is preparing to approve as many as seven online gambling licenses in the province. Most of the licenses issued are expected to be awarded to joint projects that involve international and local operators.